Customer, market and revenue-centric tech product marketing leader who connects product strategies to marketing initiatives driving customer adoption, engagement, loyalty, and advocacy.
While working at the Safaricom Innovation department in 2018, I discovered that there was a gap in how tech solutions were being positioned and sold to end users and technology buyers in Africa. That is where my journey into tech product marketing began and I've never looked back. I'm now a certified tech product marketing manager and experienced Senior Product Marketing Manager offering tech product marketing consulting services to help tech startups in Africa establish the correct go-to-market strategies, acquire the correct users, deliver value to their customers, and attain product-market fit.
My real passion is in helping teams building technology products that are solving major problems we're experiencing here in Africa to do product positioning correctly and scale into new markets with ease. My key product philosophies guiding how I create frameworks and formulate strategies for my clients are: Great products enable great brands, companies need crystalized differentiation points to win in the market, and the entire customer experience through every company touchpoint matters. As a certified product marketing manager, I emphasize the importance of aligning these philosophies to drive successful product launches and market penetration strategies.
Carol and I have worked together at Leaf for about 2 years+ she's talented and a great team player. She paved the way in positioning Leaf within Rwanda and other east African regions that we launched in. With her help, we were able to achieve product-market fit and got customer appraisals. If you feel like you need to position a product in East Africa and anywhere, please feel free to reach out to her. Highly Recommended!
Carol is a corporate communications specialist with excellent communication skills. We worked together at Safaricom Alpha (Safaricom's Innovation Hub) for about a year during which time she single-handedly set up and ran all communication channels for the team. As our communications specialist, she managed all social media communications as well as led the customer support function for all team products. She also successfully initiated an inspiring talk series - 'Talks at Alpha', that on a monthly basis invited speakers from various fields to come and talk about a range of subjects that pertain to innovation. During our time together I was particularly impressed by her conscientious approach to work as she went above and beyond her assigned duties to make sure customer's voices were heard. I would highly recommend Carol as a great asset to any organization looking for a great communications expert.
Entrepreneur | Software | Innovation
Carol is determined to get results and always open to feedback. Super team player and will do their best to help you run your experiment. The best thing is, she is eager to learn. Great human.
Senior Product Designer (Flywheel) at HubSpot, London
As a developer, working with Carolyne Mweberi in the same department was a great experience. Through her continuous internal communication initiatives, we managed to work effectively with the different teams in building Bonga (Zwuup!) which is Safaricom’s social payment platform. She managed to continually develop and implement diverse marketing, communication, digital and public relations strategies. She also managed to develop a deep understanding of Safaricom Alpha’s clients and communicated the insights to the developers for product upgrades to meet the needs of the users.
Software Engineer Tala
I had the pleasure to work with Carol to find a middle ground between the marketing team and tech teams to find and produce a better effective feature for customers and ways to roll it out with well-designed marketing strategies for a better KPI. She always finds a better marketing strategy to fit better with a product and its customers.
Lead Software Developer at Leaf Global Fintech (Now called Boss Money)
Working with Carolyne was a real pleasure. She supported Safaricom Alpha in managing, leading and developing our comms. As the UX lead for Alpha, what I found most spectacular about her is that she was the muse for the tone and character of our flagship digital product. We mimicked how well she responded to our customers to that point that we designed our content on the app based on how she responds and engages our customers. I highly recommend her for roles in communication strategy, communication design, branding and PR.
Senior Applied Scientist at Microsoft
Carol is a wonderful team member and I have thoroughly enjoyed working with her and learning from her extensive marketing experience. Carol is excellent at customer engagement, communication strategy, and event marketing for products. She also quickly takes up leadership roles and has been a guide for her team and colleagues. I recall Carol conscientiously creating frameworks and strategy documents to help create alignment across teams and departments as well as leveraging her empathy in creating in-person touch points on the ground with customers to authentically promote products. Carol is assertive, innovative, and reliable and would be a valuable addition to any marketing and communications team.
Creative Brand Builder, Leaf Global Fintech
Her energy and creativity helped our company develop and launch new products in multiple markets on a minimal startup budget. Carolyne excelled at gathering valuable market insights from our customer segments and developing go-to-market strategies.
Co-Founder & CEO Leaf Global Fintech
Having worked with Carolyne for over a year, I can vouch for her ability to focus on executing a communication strategy with meticulous attention to detail. She has handled both online and offline customer and community engagement at Safaricom Alpha with professionalism and speed, often thinking on her feet in times of crisis. I would gladly recommend her.
Founder Skyline
I worked with Carol at Leaf and she did an outstanding job developing, coordinating, and managing our marketing strategies. She defined our value propositions for different customer segments then found ways to communicate those effectively and efficiently. She did a great job creating a community around a financial service which is not an easy task. She always is a pleasure to work with as she always displays high energy and enthusiasm.
Manager of Strategic Partnerships at Ria
I've helped tech startups in fintech, e-commerce, B2B SaaS and other industries to identify their most profitable customer segments and scale products into new markets growing their conversion rates.
