Read some of my thoughts on the different topics I cover as a tech Product Marketing Manager in Africa.
FEATURED ARTICLES
On December 8th 2022, Product Marketing Alliance officially launched the 2022 Top 100 Product Marketing Influencers report. As a tech product marketing manager, I’m really honored to have been...
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Introduction Optimizing and controlling the product life cycle is easier said than done and starts way before the introduction of the product in the market. Tech product development requires careful s...
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Introduction In this article, I’ll be highlighting some challenges to expect when using a Category Creator as a growth or entry strategy. It’s all clear by now how Africa remains an enormously fer...
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Cape Town South Africa Defining your Product Narrative for Products in Frontier & Emerging Markets in Africa Why your Storyline Matters (Product Narrative) to Customers Positioning your product in...
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I've helped tech startups in fintech, e-commerce, B2B SaaS and other industries to identify their most profitable customer segments and scale products into new markets growing their conversion rates.
