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How Product Marketing Manager can Position and Scale Products for New Internet Users in Africa

In this episode of SCALE, Carolyne Mweberi is joined by Gwera Kiwana, Founder in Residence: Crypto at MFS Africa to discuss how product marketing manager can position and scale products for new internet users.

She previously worked at Monzo and is part of the Women in Fintech Powerlist which shines a spotlight on the women leading innovation in financial services. She recently co-founded Women Who Build Africa, a community for women building the next generation of African growth.

In this episode, we’ll be hearing Gwera’s thoughts on technology adoption in Africa, innovation, and how we can leverage emerging technologies to improve lives in different African countries.

The insights shared by Gwera will help Product Marketing Managers in the fintech space and other industries to understand different market dynamics, and in turn, correctly position and scale products in Africa.

 

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I've helped tech startups in fintech, e-commerce, B2B SaaS and other industries to identify their most profitable customer segments and scale products into new markets growing their conversion rates.