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Why Localising your Product will Increase Product Usage as a Product Marketing Lead

In this episode of SCALE, host Carolyne Mweberi is joined by Isaac Oladipupo, Product Marketing Lead at Afrilearn.

We discussed why localising your product will increase product usage.

Isaac works at Afrilearn, an award-winning, fast-growing EdTech startup that actively integrates genius tutors, animators, and developers to provide affordable, world-class education to Africans anywhere.

 

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I've helped tech startups in fintech, e-commerce, B2B SaaS and other industries to identify their most profitable customer segments and scale products into new markets growing their conversion rates.