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Why Understanding Cultural Nuances in Africa will help in Growth Marketing

In this episode of SCALE, I’m joined by Israel Oladipupo, Head of Marketing at Kobobid.

Israel has over 10 years of experience in B2B and B2C Growth Marketing, Marketing Management, User Acquisition, Brand Strategy and Product Marketing.

During the discussion, he shares his views and expertise on why understanding cultural nuances in Africa will help scale your product.

 

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I've helped tech startups in fintech, e-commerce, B2B SaaS and other industries to identify their most profitable customer segments and scale products into new markets growing their conversion rates.