Why you should simplify your Positioning and Messaging

In this episode of SCALE, Carolyne Mweberi is joined by Joel Aristide Oulai. Joel’s a highly-motivated and experienced senior brand and product marketing professional. He has years of experience across diverse industries, including Telecoms, Banking, Textiles, and FMCG. Joel’s held several positions in Advertising, Brand Management, and Product Marketing, working at reputable companies such as Ogilvy, Airtel Ghana, and Scanad. He’s the former Head of Product Marketing at MFS Africa – the leading digital payments gateway supported by a multi-cultural, multi-talented, agile team from over 30 different nations driven to create access to a borderless world.

In this episode, Joel and Carolyne discuss how he handles the positioning and scaling of products and services across Africa.

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