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At Qhala, our team ensures that our innovative digital solutions are not only developed with precision but also effectively communicated to our target audience, facilitating Africa’s digital transformation journey. Our mission is to ignite Africa’s digital transformation journey by empowering our communities and tech leaders with cutting-edge digital solutions and laying strong foundations for a digital-first economy. We combine rigorous problem-solving methodologies with cutting-edge digital tools and data to build a new generation of products, services, experiences, and business models that address current needs and invoke future growth. We blend strategy with design and technology to solve complex human problems and transform businesses at scale.
The Problem
The demise of Nokia and Kodak is a sharp reminder to all firms, even great ones, that success today does not ensure success tomorrow. The ability of firms to develop new products and services that people want will surely help them survive into the future. But precisely how should firms go about this? Qhala works with small, medium, and enterprise level clients to digitally transform and innovate in the right direction. Whether innovations are stimulated by technology, customer need, manufacturing, or a host of other factors and competition, Qhala helps organizations create technology strategies that are reshaping the economic landscape of Africa, aiming for a more equitable and prosperous future.
I’m currently consulting as the Snr. Tech Product Marketing Manager tasked with positioning Qhala as the leading Digital Transformation and Innovation Management consulting company in Africa. As a founding Product Marketing Manager, I have created product marketing systems and processes around our product launches, go-to-market initiatives, customer acquisition, competitive intel, customer retention, content marketing working cross functionally with other consultants in engineering, design, UX/UI research, business development and Q.A.
Outcomes
– Attained 15% month on month revenue growth by creating differentiated positioning targeting C-suite customers digitally transforming their businesses.
– Increased the company’s average deal size by capturing business needs across markets and buyers’ profiles and defining relevant growth models.
– Successfully established and built the product marketing function from scratch creating systems and processes that reduced conversion time by 30%.
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